A tool within the craft
We may use AI during research, ideation, pre-visualisation, transcription, versioning and other production support tasks. It helps our team test possibilities earlier and spend more time on the decisions that shape the work.
What it does not replace
AI does not replace writers, artists, directors, performers or the lived cultural knowledge behind a story. Every output is reviewed, interpreted and refined by people.
Responsible by design
We consider confidentiality, copyright, consent, cultural context and client requirements before using an AI tool. We do not present generated material as approved final artwork or verified fact, and we disclose its role when the project calls for it.
The exact tools and workflow depend on each project’s rights, data sensitivity and production requirements.